What is social media?
Social media is an umbrella term for a number of dynamic online platforms that allow us to engage more directly, and informally, with our audiences.
These platforms encourage the sharing of content and conversation, and create networks of like-minded people.
Every venue has a Facebook page, some have Twitter too, and others have Instagram on top of that. Which they have depends on capacity on site and the audiences for each venue.
We have umbrella @LeedsMuseums accounts across all platforms, run by the Audience Development team, that celebrate and share content about the whole service. It’s from these accounts that announcements are made about funding, our annual reports, and news that affects the whole service.
Each platform has its own audience, and a different way of encouraging its users to engage with one another.